Walker Tape is a custom converter specializing in high-quality, complex adhesives that hold together everything from mattresses to airplanes. Due to their custom and complex product nature, they were struggling to onboard sales reps when we met them. We designed a sales certification program that breaks down the core skills their reps need into three tiers which are tied to their deal size and client type. Today, the custom converting branch has become a full-fledged subsidiary business successful in its own right.