Walker Tape is a custom converter specializing in high-quality, complex adhesives that hold together everything from mattresses to airplanes. Due to their custom and complex product nature, they were struggling to onboard sales reps when we met them. We designed a sales certification program that breaks down the core skills their reps need into three tiers which are tied to their deal size and client type. Today, the custom converting branch has become a full-fledged subsidiary business successful in its own right.

The Challenge

  • Manufacturing company with complex products and pricing
  • Lack of product and skills training for sales reps
  • Complicated and inaccurate quoting process

Our Solution

  • Built a comprehensive 3-level, 10-week certification program
  • Trained reps on products, machines, and quoting process
  • Included self-study modules, workbooks, and exams

The Result

  • Reduced training of new sales reps from 1 year to 10 weeks
  • Improved accuracy of quotes at specified levels of difficulty
  • Reduced managers’ time investment in training new hires

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Other Success Stories

We customize our deliverables to your needs, but here are a few examples of deliverables that can take your teams to the next level.

Customer Service

Company: Valley Glass

Industry: Automotive

The Result

  • Reduced turnover from 150% to 45% in under a year
  • Shortened the ramp period for new hires
  • Reduced managers’ time investment in training new hires
Read More
Sales Training

Company: Tech 9

Industry: Custom Software Development

The Result

  • Reduced ramp period from 1 year to 3 months
  • Refocused sale rep efforts on tasks that lead to closes
  • Closed full-service deals within 3 months of training
Read More

Company: Rockwell Windows

Industry: Manufacturing

The Result

  • Enabled shipping and purchasing team expansion
  • Operations run independently of any one employee
  • Scalable processes can be applied to a secondary location
Read More